Last week, Linden Lab mainstreamed a feature that they'd been experimenting with, called Place Pages.
If you own land in Second Life, you can go to a URL for this. Clicking My Places will display all the parcels you own. If you have elected the "Show in Search" feature for a parcel (this costs $L30 per week, per parcel), you can display a "Place Page". On it, you can include a description of the parcel, an ultrawide "Hero Image", and up to three additional images. If you want, you can use a Project Viewer that incorporates the new spherical panoramic photo function to create the Hero Image. If you choose this option, the image can be panned by the visitor to show a complete all-around view.
The Place Page includes a SLURL link so a visitor can teleport directly to your Place.
I have found what appears to be a minor bug in the system. Although my land is Moderate, in the window where I view my Places, the parcels are listed as "Adult: Yes." However, in the actual, viewable Place Page, the Moderate rating of the area is shown correctly.
This is a great way to give a little bit more advertising exposure for your store, club, or scenic spot in Second Life!
See the official blog post about Place Pages here: https://community.secondlife.com/blogs/entry/2138-personalizing-your-place-page-is-now-available-to-all-landowners/
Here is a Knowledge Base article about Place Pages: https://community.secondlife.com/knowledgebase/english/place-pages-r1420/Section_.1.1
Visit your own Place Page page here: https://places.secondlife.com/
Here's the Place Page I created for Masocado: https://places.secondlife.com/parcels/59945/masocado-resort