Saturday, June 29, 2019

Ads, Ads, Ads!

Let's open this post with one of my favorite quotes from "Futurama" 

Like Fry says, ads are everywhere.  They sure are all over Second Life!  But a lot of people who start up a Second Life business, or service, or rental operation don't know how or where to advertise.  With tens of thousands of competitors, if you don't advertise everywhere you can, you'll never get noticed.

I'm a long way from being a marketing or advertising genius, but here are some of the ways I use to get my little rental operation at Masocado in front of the public eye.  Hopefully, they'll work for you, too!
  • In your Profile. List your business in the main section of your Profile, and in your Picks.
  • In your Forum signature. If you’re active in the SL forums, this is a good way to get your place in front of people’s eyes. Check out my forum signature, for example:
  • With a blog. If you write a blog about SL, you can mention, or even link to, your SL property. If you don’t have your own blog, maybe you can get someone who DOES blog about SL to give your property a plug.
  • In Search. You can set your land to “show in Search” for $L30 per week. If you have multiple parcels, you can save money by just doing this with one central location, perhaps a business office.

  • With a Classified ad. You can write a Classified ad in the Classified tab of your Profile. You can pay as little as $L50 per week for an ad. If you choose to pay more, it will improve your place’s ranking in Search (in the Classifieds category). Some big name businesses pay thousands per week for their Classified ads. I don’t recommend doing this to try to get a very high ranked listing, though. I think I pay about $L100 per week for my classified ad, just to get it a bit above all the bottom feeders.

  • In the Forums. Advertise Estate rentals here: There's a different forum for Mainland parcels:  I visit the land rental forum once a month or so and create a new post, just to keep my place from getting buried too deeply in old posts.
  • In the Marketplace. You can create a Marketplace store and advertise a freebie...a notecard about your land, including landmark(s) to it. The category to use for your ad is Real Estate. Here’s a link to my listing for Masocado:
  • On an ad board in world. I don’t recommend this method, I have not found it to be cost effective. I do have an ad on the “Sponsors” board at Caledon Oxbridge University, but I don’t think I’ve gotten any tenants from the ad.
  • With Events. Hold a scavenger hunt, hire a live performer to do a set. If there are shops, announce a one day sale. Have an air race, a snail race, a Primtionary competition with cash prizes, a Trivia Night...anything you can think of that would be fun and attract people. Then list it in Events: Try to hold some sort of event at least monthly.
  • With discounts. Offer tenants a free month’s or week’s rent if they bring in another tenant.
  •  On the land itself.  Have a group inviter, a landmark giver, or a kiosk that delivers a notecard with information about your place.

    On the Map.  Some people put up an object consisting of giant flat prims.  You can't use a texture to create text or a logo here, it has to be built of prims; the Map won't display textures.  Place the object at about 100 to 400m high, make it Phantom and transparent from all sides except the top.  After a couple of days, it will show up on the world Map.

    But the very best way to advertise is word of mouth. Tell everyone you meet about your business.Pass out landmarks at every opportunity. Don’t rely on only your own word of mouth, though...happy customers, even if they move on, will help spread the word. (And UNhappy customers will, do everything you can to avoid unhappy customers!)

Friday, June 21, 2019

FINAL TWO DAYS to get Premium at the Old Prices!

Hey there...

You probably heard that Linden Lab is increasing the price of a Premium membership in Second Life.  That's not the greatest news of all time, but it IS the first price maybe we can't scream TOO loudly!

Here's the official post:

But here is the Very Important News.  If you are currently a Premium member, you can pre-pay for up to another year (the clock on this will start on your current renewal date).  By doing this, you lock in the old Premium price of $72.00 per year, for that extra year.

If you are not a Premium member yet, you can still sign up at the old rates. 

But there is a catch.  You have to do this (pre-pay, for existing members, or sign up for a new Premium account) BEFORE JUNE 24, which is when the new, higher rates go into effect.

That means you have just two days to lock in the old rates. 

Friday, June 7, 2019

A Quick Tip about Linden Homes and Premium Membership

Quite a few people want one of the new Linden Homes...and who can blame them?  They're on 1024 square meter parcels, so they have a land impact allowance twice as large as the old Linden Homes (351 vs. 175).

The last batch of them that Linden Lab released were all snatched up in less than 30 minutes!

So, what's a poor homeless avatar to do?

First, if you haven't done so already, sign up for a Premium membership.  In fact, if you have been toying with the idea of going Premium, do it now!  Choose the annual plan, at $72 USD.  This is going up to $99 as of June 24. If you are already a Premium member, and your renewal doesn't come up for a while, you can pre-pay for up to a year of membership at the old, $72 rate until June 24.

Now you have three choices.
  1. Wait to get land or a home until LL releases a new batch of Linden Homes.  You can follow this forum thread to get news about that: The New Linden Homes Update Post  While you wait, you can also check the Linden Home signup page often.  If someone abandons their home, that style of Linden Home will show in the list of available home styles.
  2. Get one of the old style Linden Homes.  You can always abandon it when more of the new homes are released.  
  3. Buy a vacant 1024 square meter Mainland parcel from another resident, or via the Land Auctions.  Again, you can sell or abandon this land when more of the Linden Homes are released.
One caution:  The new homes have been going so quickly that getting rid of an existing Linden Home or an existing Mainland parcel might slow you down enough so that you'd miss out on getting one.  You'll have to weigh this risk when choosing your options.  You might prefer to be homeless, but fast on your feet.