Saturday, June 29, 2019

Ads, Ads, Ads!

Let's open this post with one of my favorite quotes from "Futurama" 

Like Fry says, ads are everywhere.  They sure are all over Second Life!  But a lot of people who start up a Second Life business, or service, or rental operation don't know how or where to advertise.  With tens of thousands of competitors, if you don't advertise everywhere you can, you'll never get noticed.

I'm a long way from being a marketing or advertising genius, but here are some of the ways I use to get my little rental operation at Masocado in front of the public eye.  Hopefully, they'll work for you, too!
  • In your Profile. List your business in the main section of your Profile, and in your Picks.
  • In your Forum signature. If you’re active in the SL forums, this is a good way to get your place in front of people’s eyes. Check out my forum signature, for example:
  • With a blog. If you write a blog about SL, you can mention, or even link to, your SL property. If you don’t have your own blog, maybe you can get someone who DOES blog about SL to give your property a plug.
  • In Search. You can set your land to “show in Search” for $L30 per week. If you have multiple parcels, you can save money by just doing this with one central location, perhaps a business office.

  • With a Classified ad. You can write a Classified ad in the Classified tab of your Profile. You can pay as little as $L50 per week for an ad. If you choose to pay more, it will improve your place’s ranking in Search (in the Classifieds category). Some big name businesses pay thousands per week for their Classified ads. I don’t recommend doing this to try to get a very high ranked listing, though. I think I pay about $L100 per week for my classified ad, just to get it a bit above all the bottom feeders.

  • In the Forums. Advertise Estate rentals here: There's a different forum for Mainland parcels:  I visit the land rental forum once a month or so and create a new post, just to keep my place from getting buried too deeply in old posts.
  • In the Marketplace. You can create a Marketplace store and advertise a freebie...a notecard about your land, including landmark(s) to it. The category to use for your ad is Real Estate. Here’s a link to my listing for Masocado:
  • On an ad board in world. I don’t recommend this method, I have not found it to be cost effective. I do have an ad on the “Sponsors” board at Caledon Oxbridge University, but I don’t think I’ve gotten any tenants from the ad.
  • With Events. Hold a scavenger hunt, hire a live performer to do a set. If there are shops, announce a one day sale. Have an air race, a snail race, a Primtionary competition with cash prizes, a Trivia Night...anything you can think of that would be fun and attract people. Then list it in Events: Try to hold some sort of event at least monthly.
  • With discounts. Offer tenants a free month’s or week’s rent if they bring in another tenant.
  •  On the land itself.  Have a group inviter, a landmark giver, or a kiosk that delivers a notecard with information about your place.

    On the Map.  Some people put up an object consisting of giant flat prims.  You can't use a texture to create text or a logo here, it has to be built of prims; the Map won't display textures.  Place the object at about 100 to 400m high, make it Phantom and transparent from all sides except the top.  After a couple of days, it will show up on the world Map.

    But the very best way to advertise is word of mouth. Tell everyone you meet about your business.Pass out landmarks at every opportunity. Don’t rely on only your own word of mouth, though...happy customers, even if they move on, will help spread the word. (And UNhappy customers will, do everything you can to avoid unhappy customers!)

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